Introduction
Change isn’t just about a new logo—it’s about growth. At Merania Golf, we’ve evolved to reflect who we are today and where we’re headed tomorrow. Here’s why we rebranded, how we did it, and what you can expect from the new Merania Golf experience.
1. Why we rebranded
From Driving Range to Destination
As we prepare for our future 18-hole resort, we needed a brand that could grow with our ambitions—one that embodies both the innovative spirit of our high-tech Toptracer driving range and our deeper vision for sustainable, community-focused golf. The name Merania bridges this evolution: just as the historic Kvarner region connected land and sea, our new brand connects cutting-edge golf technology with the timeless beauty of Croatia’s coast.
This isn’t just an upgrade—it’s a transformation from a practice facility into a true golf destination, where every element, from the course design to the guest experience, reflects our commitment to progress rooted in a place – Brseč.
A brand that stands out and welcomes all
Croatia’s golf scene is growing, and we refused to settle for being “just another driving range.” Our new identity reflects what makes us unique—the seamless blend of Toptracer’s cutting-edge technology with the breathtaking natural beauty of Kvarner.
But this rebrand isn’t just about standing out; it’s about opening doors to everyone that wants to experience golf in this beautiful region. We’ve crafted an experience that speaks to families seeking quality time, beginners taking their first swing, and tech-savvy golfers hungry for data-driven play. At Merania Golf, we believe the sport isn’t exclusive—it’s by nature, for everyone.
2. How we did it
Visual Identity
We built our new look around what makes Merania Golf unique. With colours, we wanted to move forward from a generic golf green. The purple in our logo mirrors the Adriatic at dusk, while the red soil tones connect to the terra rossa of Brseč – a nod to our Kvarner roots. Our typography balances modern clarity with approachability, while every image shows real people learning in our facility, because golf in Croatia should feel authentic, not staged.
Verbal Identity
Our new name, Merania golf, has a root deep down the historic background of the area it sits in. Merania (lat. Maranium) was the name used from 10th to 14th century for a historical region stretching from Rijeka to Plomin (the area of the city of Labin). The meaning is likely derived from Latin “mare” (sea), reflecting the region’s maritime power. Also there is old Slavic “mera” (boundary, measure), marking the frontier between Venetian and Croatian lands.
Alongside the new name, we worked hard to rewrite our language to be clear and welcoming – no just golf jargon. Our tone is warm but professional—like a coach who is both your mentor and your friend, in both Croatian and English. Phrases like “Golf by nature” (or “Golf u skladu s prirodom”) and “Practice with purpose” keep our messaging focused and grounded in what matters. Even our Toptracer instructions use simple steps, because everyone deserves to understand their swing data, no matter their golf level.
Experience
The rebrand aimed to change how golf feels here at Brseč. Toptracer tech isn’t just an installed option available to you – our staff trains to help you analyze your swing data. With everything we do and with everything the future will bring, we do it because we believe that quality golf in Croatia should be accessible to anyone.
3. What’s next
Short game
We’re kicking off more golf events as we also offer golf lessons for both beginner golfers and intermediate ones. The goal? Get more people swinging clubs and falling in love with Brseč’s coastline. We’re partnering with Kvarner restaurants and hotels to bundle golf sessions with regional experiences, because a great round of golf practice should end with fresh seafood and Adriatic views.
Long game
Our 18-hole course is already in design – a 110-hectare footprint that respects the rugged beauty of Istria’s terrain. The full resort will include:
- A golf house with a terrace restaurant
- A boutique hotel with direct course access
- A tourist zone for non-golfers and golfers alike
Every bucket of balls hit at our current driving range helps fund this vision. We’re not just building a resort – we’re creating a year-round destination that celebrates Croatia’s golf potential.
Try the new Merania Golf—book a session, follow our journey, or just stop by to see (and feel) the difference. See you in Brseč!